ince August 11, a French operator may no longer telephone a consumer who has not asked to be called, and the wave is being read in Casablanca.
Article L223-1 of the French consumer code, as rewritten by law no. 2025-594 of June 30, 2025, now forbids canvassing by telephone “a consumer who has not previously expressed consent to being the object of commercial prospecting by that means.” Bloctel, the opt-out list, disappears along with the articles that established it.
Three weeks on, the National Federation of Call Centers and Offshoring Professions counts one center closed at the Casablanca Technopark and some fifty people out of work. It puts at ten thousand the number of positions exposed, out of roughly one hundred and fifty thousand in the sector.
Its secretary-general, Ayoub Saoud, warns that the full effect is not yet visible, since the law took hold in the middle of August.
The Moroccan Federation of Service Outsourcing takes a cooler view. Its president, Youssef Chraibi, notes that pure telephone prospecting accounts for less than 15% of call-center activity, and that no member company has closed.
Both readings describe a trade that has already moved toward customer relations, technical support, back-office work and digital services, and whose oldest segment has just been shut by a law voted somewhere else.
Photo: AyourAchtouk, CC BY-SA 4.0.
Légifrance — code de la consommation, article L223-1, version en vigueur au 11 août 2026, issue de l’article 13 de la loi n° 2025-594 du 30 juin 2025 relative à la lutte contre toutes les fraudes aux aides publiques.
Morocco World News — reportage sur les premiers effets de l’interdiction française du démarchage téléphonique dans les centres d’appel marocains, 5 septembre 2026.
Consonews — « Centres d’appel au Maroc: 10.000 emplois exposés et des carrières appelées à se réorienter », 4 septembre 2026.
