en Moroccan exhibitors represented the Kingdom at Bijorhca, the Paris trade fair for jewelry, fine jewelry and watchmaking, held from September 5 to 7 at the Porte de Versailles.
The national pavilion, set up by the Maison de l’Artisan, was inaugurated by the Kingdom’s consul general in Paris, Habiba Zemmouri. The exhibitors were selected, according to MAP, to cover the regional particularities of Moroccan craft jewelry.
The stated aim is twofold: to make the national know-how familiar to European buyers and distributors, and to open trade with the luxury and high-end segments.
Founded in 1930 and held twice a year, Bijorhca remains the only French professional fair given over entirely to fashion and precious jewelry and to watchmaking.
Photo: Manfred Ewel, CC BY-SA 4.0.
Agence marocaine de presse (MAP) — dépêche sur le pavillon marocain au salon Bijorhca, Paris, 5 September 2026.
WSN pour la fédération BOCI — dossier de presse du salon Bijorhca, 5-7 septembre 2026, 25 June 2026.
